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Apr
2009
9

The Ford Fusion was originally launched in Europe as a slightly bigger version of its sibling, the Fiesta, and shared the same engine and retained much of the same dynamics in a larger size.

The Ford Fusion merges well with India.

The Ford Fusion merges well with India.

In 2005 ford India started marketing the same here, in an almost un-changed avatar to what was available in Europe. The car suffered from terrible marketing from Ford’s side in India hitting way off the mark for the Target Audience. They tried their “Hum to anything karega” and “The No-Nonsense Car” campaigns, with the later gaining some ground.

The Car is at its best on the Highways

The Car is at its best on the Highways

The price and positioning of the car put it directly in the league of mid-weight sedans like the City and Ford’s own Fiesta and the lack of perceived value buried the vehicle and only a select few landed up buying it.

Looks good next to the sea as well

Looks good next to the sea as well

The Pros

  1. The car is not small, in fact the inside dimensions are huge with ample leg and head-space for everyone. The car looks like a hatch but it’s more like a Mini-Estate. Once you open the rear hatch, you realize how much space this fellow packs in. With rear seats completely folding in to create a flat bed, storage options are endless.
  2. The car comes with all the goodies that are expected in a car. It comes with reading lamp for all 4 passengers, things that are unheard of in the Japanese and Korean makes. Seat heigh adjustment for the driver. Coin holders at the right places, fog lamps for front and rear built in even on base version.
  3. Comes with a stereo with 4 large speakers in its ‘+’ version. The dash has the provision to put in a dual-din as well. If you want to amp it up, there is plenty of space under the front seats to put amplifiers of your choice.
  4. The ‘+’ version also came with 15″ Alloy Wheels, Tubeless Radials, and ABS + EBD if you opted for it. Sadly though, the airbags never made it to India.
  5. Even the petrol version is economical. The car gives anywhere from 10 – 12 Km/L in the city and 16 – 18 Km/L on the highway. For a motor that produces 100+ PS power, and a car that can hit the 100 mark in just over 11 seconds, it’s quite an achievement. Not to mention, it has enough space to carry a cow as well.
  6. Handling is the other best part of this car. It handles just like a hatch should, has an incredibly small turning radius for its size, does not roll much for it’s height. And when thrown into corners, it does not threaten to roll over either. In fact, it is possible to do some drifting with this one (see video), although not really recommended for the weak hearted. The 198 mm (3mm more than a Safari) ground clearance ensures that you don’t rub your belly anywhere.
  7. At higher speeds, the car is still at peace. The 100 Kmph comes up quickly, so does the 150 kmph mark. Ford claims a top knock of 158 Kmph in the manual, but it has been proven otherwise on many occasions. The car comfortably sails past the 165 mark even with a full load. Now these are not numbers from proper equipments, and external factors are at play on such claims. Nevertheless, the car has enough muscle to master the highway and that too with style and stability.

And here are some bad bits that may need some patience to live with, specially if you are looking for a car that’s Not This.

The Cons

  1. Not many people buy this car, and as a result, not many mechanics know what’s inside. This directly results in shoddy service even at Ford’s own centers. There are very little or no accessories available for this car as well. Not that you would need any, most things come pre-fitted in the ‘+’ version.
  2. The engine is loud. If you like a snarly noise from your car, something like a sports exhaust would make, you will be happy. Or else, you will be wondering if anything has gone wrong with it. The rev happy Duratec Engine happily snarls away when given the leash.
  3. The ride quality at low speeds areĀ appalling. This is the direct result of having harder suspension to compensate body roll in the car. Once you cross the 40 Kmph mark, things suddenly become a lot – lot smoother. The low profile 195/60 R15 tires are also to blame partly for this.
  4. The looks are not to the liking of many. It’s not a sedan, or a regular family car, and it really does not make effort in that direction. The looks are butch is a more “run things down” manner.
  5. The plastic and general quality of interiors were not that good in the first version. It has improved with the second version, but still far behind competition. Things generally tend to fall apart after a few years in a typical Ford Truck kind of fashion.

With the vehicle, what you get is the confidence to carry 5+ people from point A to B with luggage in probably the most un-cramped manner. The car also has enough steam to beat the rest from the start line, when you are not carrying humongous loads. Drive it sedate, and you will get highway mileage that can put an Alto to shame (in Petrol). The Diesel is ultra economical and we are not even talking about that. And you can carry your pet Cow to the Vet as well without breaking a sweat.

In Total, if you plan to have just one car to run around in the city and take the village roads to that camp ever so often, this is India’s official Compact Bad-Roader.

The Fusion TVC from Europe

Doing the Drift

The Fusion Crash Test (Note: This is with Airbags)

Relevant Links

3 Responses to “Ford Fusion”

  1. Anand says:

    I am sure if Fusion was sold by Suzuki it would have managed the numbers and the attention it should have got being a cross over along with Fiat Adventure. I have driven the car myself and would vote three and half out of five for Fusion for managing both the good and bad roads.

  2. Das says:

    Its a nice vehicle.
    Also check out the very active Yahoo Group for more information.
    http://autos.groups.yahoo.com/group/fordfusion/

  3. jac says:

    Very nicely put. I am planning to buy one in 2 months.